Gaming News
Nintendo

Activision Blizzard wants your views about NFTs in games

Activision Blizzard is seemingly gauging players’ interest in cryptocurrency and NFT products.

In a YouGov survey issued to players over the weekend, Activision Blizzard – which is in the process of being acquired by Microsoft – asked players how “interested” they were in a range of “emerging/future trends in gaming”.

[embedded content]
To see this content please enable targeting cookies.


Amongst standard innovations in the gaming industry, such as VR and AR, AI, cross play, and game subscription services, the company also sought players’ views on more controversial topics such as “metaverse gaming experiences, play-to-earn gaming (earn cryptocurrency, NFTs, or real currency) [and] NFTS (non-fungible tokens)” (thanks, GameRant).

Activision is not the only company dipping its toe into NFTs, of course. Just last week, Sega producer Masayoshi Kikuchi said: “It is a natural extension for the future of gaming that it will expand to involve new areas such as cloud gaming and NFT”. Other companies interested in NFTs include Square Enix, Konami, and Ubisoft.

Not all companies share the same view, however. Platinum Games – the studio behind the likes of Bayonetta, Nier: Automata, and Babylon’s Fall – has shared its own perspective on the issue, calling the spread of the controversial tech “frustrating”, given it offers “no positive impact on the creators or the users in any sense”.

Related posts

GTA V shifts another 5m copies in latest Take-Two financials, bringing total to 160m

admin

Evil Dead game lets you control Deadites and summon Mini-Ashes as Kandarian Demon

admin

Microsoft testing new Xbox homepage “experiments” for launch in 2023

admin