Game studio Foundry IV has released Color Collab, a new app for mobile that features a digital colouring book experience aimed at adults.
The game features the tools, brushes and exclusive art that you’d expect to find in a colouring book app, but the hook is it aims to be more than just that but a digital experience too.
This is achieved by Foundry IV assembling a league of world-class artists to create exclusive art for the app, with new content being released regularly. But the main goal of Color Collab is to drive a community effort behind every decision made by having users collaborate together on art pieces.
This extends to competitive elements too, with tournament-style colouring bouts where players can vote to choose the final champion of artists available through the app. The winners will earn unique prizes from this throughout the year.
“The team at Foundry IV is thrilled to be taking our first enthusiastic step into the mobile gaming landscape with Color Collab,” said Tobias Sherman from Foundry IV. “The Color Collab app is the ultimate culmination of talented world-renowned celebrity artists and game developers, brought together to create an unparalleled mobile experience that will engage artists of all levels and encourage creativity and competition among all users.”
“Color Collab is escapism in the healthiest way,” said Chris Nunez, the Art Director at Color Collab. “Being able to work alongside some of the most talented artists and passionate game developers to bring Color Collab to life has been an inspiring experience. The app not only encourages user creativity and relaxation, but offers a competitive edge for artists who want to battle against each other in coloring tournaments, offering different levels of engagement for the Color Collab community. With a steady release of new content, the goal of the app is to ultimately include mixed genres of art, everything from tattoos and street art to anime.”