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PS4

EA on the ropes after adding in-game ads to UFC 4

EA has sparked a fresh fan backlash after adding in-game ads to UFC 4.

Players noticed advertisements briefly pop up at the beginning and end of replays in the premium video game, and a clip of this has gone viral on reddit with over 86,000 upvotes.

The clip in question shows a full-screen advert for Amazon TV show The Boys, alongside a 4th September 2020 date for the launch of its second season. This advert also displays at the end of the replay.

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