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NBA 2K21 next-gen price hike reflects “quality of the experience”

NBA 2K21 publisher Take-Two Interactive has defended its decision to charge $10/£10 more for the game on PlayStation 5 and Xbox Series X.

Take-Two boss Strauss Zelnick told GamesIndustry.biz that the rise was designed to “reflect the quality of the experience” and that it was “an extremely modest price change given that prices haven’t changed for a very long time”.

Zelnick later added in an investor call that next-gen game pricing would still be decided on a “title-by-title basis”, suggesting not every Take-Two release would see the same increase.

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