UK game developer Kwalee is pledging profits made from its mobile game Teacher Simulator to help the country’s most vulnerable children.
With all UK schools moving to remote learning as a result of the most recent COVID-19 pandemic lockdown, Kwalee is donating 100% of its UK profits made this week to the Marcus Rashford-backed charity FareShare, which aims to combat food poverty in the UK.
“Teacher Simulator was partly inspired by our own experiences at school, from the mundane to the bizarre,” said Simon Platt from Kwalee. “These were largely fond memories for us, fortunately, but no child should have to worry about where their next meal is coming from when they should be learning and playing, whether in or out of the classroom.”
David Darling, also of Kwalee, added: “We’re huge admirers of Marcus Rashford’s campaigning and strongly believe in the work done by FareShare. Now more than ever, as the country enters another testing lockdown, no child should have to go hungry. With Teacher Simulator having been such a success for its cheerful depiction of school life, we want to do our bit to support those for whom that is not necessarily the reality – especially with the added strain of remote schooling on kids and families.”
Marcus Rashford is a footballer currently playing for Manchester United, who has recently campaigned on the issues of homelessness and child poverty in the UK, including becoming an ambassador for FareShare. Last year, he was recognised as a Member of the Order of the British Empire for his efforts.
Considering Teacher Simulator’s popularity, as well as its subject matter, this seems like the perfect opportunity for the game to contribute to the cause.