Nintendo director Shigeru Miyamoto has opened up about how the company drives innovation within the company, and well as managing its family-friendly image without appearing too infantile or “childish” for its core gaming audience.
In this week’s issue of Famitsu magazine – as translated by Siliconera (thanks, VGC) – Miyamoto repeatedly quoted the mantra “peace of mind as key to Nintendo’s child-friendly market positioning.
“If I were to express Nintendo’s qualities in words then it is also ‘peace of mind'”, Miyamoto said. “There’s peace of mind when looking at it as a parent and you can have it in your living room. We’ve put great effort into creating something that can be the center of family amusement.